Kérastase Genesis Bain Hydra-FortifiantShampoo

STEP 1: Let water run through hair to ensure lengths are all wet, then remove excess water

STEP 2: Apply a dollar coin-sized portion of strengthening shampoo to hair

STEP 3: Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp

STEP 4: Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair

STEP 5: Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip

STEP 6: Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner

Winner of the Elle International Beauty Awards 2021: Best Shampoo

Deliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing, whilst simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip, removing impurities while maintaining a lightweight, hydrated finish. Enhance hair’s resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.

• Effective anti-breakage, oil-control shampoo
• Ultra-clarifying, removing sebum and pollution particles from scalp and lengths
• Boosts hair resistance with breakage reduced by 80.9%*
• Achieves immediate hydration and softness
• Adds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**
• Enriched with Ginger Root and Edelweiss Native Cells to provide antioxidant power against external aggressors and extreme conditions
• Suitable for normal-to-oily hair